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Walk the Talk Lab
We create personalized business partners
IS THIS YOU?
- Do your salespeople struggle to explain your offer in a clear and consistent way?
- Wish every team member could perform like your top 20%?
- Is your business growth limited by your ability to scale expertise?
- Do your projects slow down because only certain people have the right skills?
- Need high-level strategic thinking but can't afford €2.000/day consultants?
Maybe what you need isn’t more people and suppliers.
Maybe it’s a personalized business partner powered by AI - developed using methodologies featured in Harvard Business Review and recognized by Thinkers50.
WE CAN CREATE YOUR PERSONALIZED PARTNERS
What is a personalized partner? It's a digital collaborator that knows your business like an insider, tailored to your unique way of working and industry challenges.
Unlike generic chatbots or off-the-shelf tools, it reflects your logic, language, and priorities — and helps you think, decide, and act.
While the possibilities are endless, here are some of the most common and field-tested examples we've developed either for our own use or for client projects.
SALES
&
GO-TO-MARKET
The Strategic Partner
Designs business strategies, value propositions and offerings. Works with leaders to ensure coherence and distinctive positioning. Supports launch, relaunch, or expansion phases.
Read how we co-founded Walk the Talk Lab with AI
The Business Developer
Engages directly with prospects, understands their needs, explains solutions, qualifies leads, and drafts proposals. Supports first contact and can hand off to a human BD when needed.
Chat with our Business Developer
The Sales Coach
Advises sales teams on complex opportunities, especially proposal development. Suggests improvements, examples, and ideas. Shares lessons learned from similar cases. Operates as a sparring partner.
The Sales Director Assistant
Supports the Sales Director strategically and operationally. Helps interpret performance, structure funnels, set priorities, and create synthesis. Ensures coherence between strategy and daily action.
The Pricing Specialist
Develops pricing strategies aligned with internal policies, margins, customer psychology, and competitive context. Clarifies pricing rationale and enables structured, value-driven internal discussions.
The Communication Advisor
Shapes messages, naming, and offer concepts. Works on positioning and storytelling. Helps create clarity and memorability across stakeholders.
CAPABILITIES
&
KNOWLEDGE
The Thinking Twin
A digital twin of a thinker or leader. Reflects their approach, style, and ideas in an accessible format. Acts as a mentor, source of inspiration, and memory partner — available 24/7.
Chat with Paolo Cervini’s Thinking GPT
The Generative AI Trainer
Vertical AI digital trainer designed for specific professions (e.g., lawyers, psychologists, financial advisors). Teaches practical and strategic uses of GenAI in daily work through examples, simulations, and FAQs.
The Internal Expert
Replicates the tacit and explicit knowledge of internal experts (e.g., a best-performing nurse, a GDPR lead, an engineering SME). Conserves and distributes expertise during onboarding. training, and daily decisions.
OPERATIONS
&
DELIVERY
The Process Simplifier
Transforms bureaucratic processes into trust-based systems using our proprietary Trust by Design methodology. Reduces approval layers, eliminates bottlenecks, and empowers teams for faster decisions.
The Embedded Strategy Consultant
Built specifically to support a single project, works alongside the client team in real time. It structures thinking, guides execution, and documents progress. Remains available after the project as a digital asset for continuity.
The Ethical Screening Specialist
Evaluates clients, partners, and decisions through a reputational and value-driven lens. Leverages unconventional public data, consistency logic, and risk filters to strengthen governance.
The Co-Thinker Creator
Guides the structured, iterative creation of new Co-Thinkers for specific roles and contexts. Applies the proprietary Walk the Talk Lab methodology. An internal strategic asset central to the Lab's business model.
HOW WE CREATE THEM
Building an AI Partner that truly works requires a proven methodology.
It’s about capturing your logic, tone, and way of thinking — and turning them into a consistent, smart digital presence.
Development Method across 6 Steps
1. Strategic Scoping – Define vision and optimal archetype
2. Methodology Design – Structure the thinking process
3. Knowledge Integration – Embed your frameworks and insights
4. Behavioral Engineering – Tune interaction patterns and boundaries
5. Validation Testing – Ensure real-world effectiveness
6. Launch & Evolution – Deploy with ongoing refinement
Not just a configuration
Each step involves navigating critical trade-offs: autonomy vs control, speed vs depth, generalization vs specificity.
These design variables require expertise we've developed through years of creating high-performance AI partners.
Technically
AI partners are built using flexible technologies including Custom GPTs, Claude Projects, or other custom solutions — depending on your needs, technical environment, and integration requirements.
TIming
From concept to deployment: 3–8 weeks depending on complexity.
Collaborative process
Walk the Talk Lab works closely with the client to co-design and fine-tune each AI Partner.
We aim to keep things light for you: we do the heavy lifting, especially in the setup, while your input helps shape tone, logic, and boundaries.
Privacy-first approach
All development happens in secure environments. Your business data and methodologies remain completely confidential.
Need more than the product?
We also provide custom training sessions and collaborative workshops.
WHO'S BEHIND THIS
Walk the Talk Lab S.r.l is an italian innovative start-up founded by Paolo Cervini, Harvard Business Review author, Thinkers50 Radar-recognized thought leader, and former Capgemini Invent VP.
Paolo pioneered the AI Co-Thinker concept — the idea that AI should amplify human expertise.
What makes our AI partners different isn't just the technology, but the proprietary methodology Paolo created by building them for real businesses.
Our secret isn't the AI models (everyone uses the same ones). Our advantage is knowing how to make them think and work like seasoned experts instead of generic chatbots.
This comes from Paolo's unique combination of:
• 25+ years of strategic consulting across industries and geographies
• Deep AI implementation experience — we work with our own AI partners daily
• Proprietary creation methodology developed through hundreds of iterations
• Thought leadership credibility (HBR, Thinkers50) that attracts sophisticated clients
